Privacy Policy

Effective Date: November 17, 2025Last Updated: November 13, 2025

1. Introduction

DROP17 ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, make a purchase, or interact with our services.

By using DROP17, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website or services.

2. Information We Collect

Personal Information You Provide

When you make a purchase, create an account, or sign up for our email/SMS list, we may collect:

  • Contact Information: Name, email address, phone number, shipping address, billing address

  • Payment Information: Credit card details, billing information (processed securely through third-party payment processors)

  • Account Information: Username, password, order history, preferences

  • Communication Data: Messages sent to customer support, survey responses, product reviews

Information Collected Automatically

When you visit our website, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers

  • Usage Data: Pages viewed, time spent on site, click patterns, referral sources

  • Location Data: General geographic location based on IP address

  • Cookies & Tracking Technologies: See Section 5 for details

Information from Third Parties

We may receive information from:

  • Social Media Platforms: If you engage with DROP17 on Instagram, TikTok, or other platforms

  • Marketing Partners: Analytics providers, advertising networks, micro-influencers

  • Payment Processors: Transaction verification and fraud prevention data

3. How We Use Your Information

We use your information to:

Fulfill Orders & Provide Services

  • Process and ship your orders

  • Send order confirmations, shipping updates, and delivery notifications

  • Handle size exchanges and customer support inquiries

  • Maintain your account and order history

Marketing & Communication

  • Send promotional emails about new drops, restocks, and exclusive access (with your consent)

  • Send SMS notifications for limited releases and time-sensitive updates (with your consent)

  • Personalize your shopping experience and product recommendations

  • Run contests, giveaways, and ambassador programs

Improve Our Business

  • Analyze website traffic and user behavior to improve functionality

  • Conduct market research and gather customer feedback

  • Develop new products and features

  • Prevent fraud and ensure website security

Legal & Compliance

  • Comply with legal obligations and respond to legal requests

  • Enforce our Terms of Service and other policies

  • Protect our rights, property, and safety, and that of our users

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service Providers

Third-party companies that help us operate our business:

  • Payment Processors: Stripe, PayPal, or other secure payment gateways

  • Shipping Carriers: USPS, UPS, FedEx for order fulfillment

  • Email/SMS Providers: Klaviyo, Mailchimp, or similar platforms for marketing communications

  • Website Hosting & Analytics: Shopify, Google Analytics, or similar services

  • Customer Support Tools: Zendesk, Gorgias, or similar platforms

These providers are contractually obligated to protect your data and use it only for the services they provide to us.

Marketing & Advertising Partners

  • Social Media Platforms: Facebook, Instagram, TikTok for targeted advertising

  • Analytics Providers: Google Analytics, Facebook Pixel, TikTok Pixel to measure campaign performance

  • Influencers & Ambassadors: Limited information (first name, order details) for partnership fulfillment

Legal & Safety Reasons

We may disclose your information if required by law or to:

  • Comply with legal processes, court orders, or government requests

  • Enforce our Terms of Service and other agreements

  • Protect against fraud, security threats, or illegal activity

  • Protect the rights, property, or safety of DROP17, our users, or the public

Business Transfers

If DROP17 is acquired, merged, or sold, your information may be transferred to the new owner as part of the transaction.

5. Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us recognize you, remember your preferences, and improve your experience.

Types of Cookies We Use

  • Essential Cookies: Required for website functionality (shopping cart, checkout, account access)

  • Analytics Cookies: Track website usage and performance (Google Analytics)

  • Advertising Cookies: Deliver personalized ads and measure campaign effectiveness (Facebook Pixel, TikTok Pixel)

  • Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may limit website functionality.

Do Not Track Signals

We do not currently respond to "Do Not Track" browser signals, but you can opt out of targeted advertising through the methods described in Section 7.

6. Email & SMS Marketing

Consent

By providing your email or phone number and opting in, you consent to receive marketing communications from DROP17.

What You'll Receive

  • Email: New drop announcements, restocks, exclusive access, style guides, company updates

  • SMS: Time-sensitive alerts for limited releases, flash sales, early access

Frequency

  • Email: 2–4 messages per week (may increase during launch periods)

  • SMS: 1–3 messages per month (only for high-priority drops)

Opt-Out

You can unsubscribe at any time by:

  • Clicking "Unsubscribe" in any email

  • Replying "STOP" to any SMS message

  • Contacting us at Help.drop17@gmail.com

Opting out of marketing does not affect transactional emails (order confirmations, shipping updates, customer support).

7. Your Privacy Rights

Depending on your location, you may have the following rights:

Access & Portability

Request a copy of the personal information we hold about you.

Correction

Request that we correct inaccurate or incomplete information.

Deletion

Request that we delete your personal information (subject to legal and operational requirements).

Opt-Out of Marketing

Unsubscribe from email and SMS marketing at any time.

Opt-Out of Targeted Advertising

Opt out of personalized ads by:

  • Adjusting your social media ad preferences (Facebook, Instagram, TikTok)

  • Using browser privacy settings or ad-blocking tools

  • Visiting the Digital Advertising Alliance opt-out page: www.aboutads.info/choices

Do Not Sell My Personal Information (California Residents)

We do not sell personal information. If you have concerns, contact us at Help.drop17@gmail.com.

Exercising Your Rights

To exercise any of these rights, email us at Help.drop17@gmail.com with your request. We will respond within 30 days.

8. Data Security

We implement reasonable security measures to protect your information, including:

  • Secure Socket Layer (SSL) encryption for payment transactions

  • Password-protected accounts

  • Restricted access to personal data by employees and service providers

  • Regular security audits and updates

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this policy

  • Comply with legal obligations (e.g., tax records, transaction history)

  • Resolve disputes and enforce our agreements

When no longer needed, we securely delete or anonymize your data.

10. Children's Privacy

DROP17 is not intended for individuals under 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.

If you believe we have collected information from a child, contact us at Help.drop17@gmail.com.

11. International Users

DROP17 is based in the United States. If you access our website from outside the U.S., your information will be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.

By using DROP17, you consent to the transfer of your information to the U.S.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., social media platforms, payment processors). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of DROP17 after changes constitutes acceptance of the updated policy.

For significant changes, we may notify you via email or website banner.

14. Contact Us

If you have questions or concerns about this Privacy Policy, contact us:

Email: Help.drop17@gmail.comInstagram: @drop17_ig Business Hours: Monday–Friday, 10am–6pm EST

Mailing Address:DROP17 9550 Mason Montgomery Rd, Cincinnati, OH 45040

15. State-Specific Privacy Rights

California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), you have the right to:

  • Know what personal information we collect, use, and share

  • Request deletion of your personal information

  • Opt out of the sale of personal information (we do not sell your data)

  • Non-discrimination for exercising your rights

To exercise these rights, email Help.drop17@gmail.com.

Nevada Residents

Nevada residents may opt out of the sale of personal information. We do not sell your data, but if you have concerns, contact us at Help.drop17@gmail.com.

European Residents (GDPR)

If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge a complaint with your local data protection authority.

DROP17 – Built to move. Designed to show.

By using DROP17, you acknowledge that you have read and understood this Privacy Policy.